Hotel Upselling Software
that Drives In-Stay Bookings.

Room rates have limits. Revenue per guest does not.

More spa, restaurant, and event bookings.

Start your 30-day free trial
Mockup of an iPhone.

More Revenue Per Guest

Empty spa slots, half-full restaurants. GuestGoodie activates guests experience and book more during their stay.

Better Guest Experience

Remain the charming host. Deliver the seamless guest experience your guests expect from a 4 or 5-star hotel.

More Time for What Matters

Free your team from routine requests. Guests book add-ons independently, flexibly, and around the clock.

10 - 15 %

of hotel revenue comes from ancillary services. Top hotels reach up to 30%.

70 %

of hotels fail to tap into their upselling potential during the stay.

61 %

of guests are willing to spend more on targeted, personalized offers.

Your Spa. Your Restaurant. Your Hotel Bar. Too good to sit empty.

As a 4- or 5-star hotel, you have invested heavily: world-class spa facilities, exceptional dining, and unique experiences. The infrastructure is there. The hard work is done. The staff is paid. But your guests aren't being activated. As an experienced hotelier, you know:

  • Every empty bar costs you money.
  • Every unbooked treatment room is lost revenue.
  • Every event with four attendees does not reflect your true quality.

Without deliberate activation, that potential goes to waste every single day. GuestGoodie changes that.

Activate, Don't Just Inform. Your Digital Upselling Expert.

Smartphone display with the GoodieFeed, explaining all the different sales psychology techniques that can be shown in the feed.

GuestGoodie is not another hotel app that simply digitizes hotel information. It is a specialized hotel upselling software built on proven sales psychology to drive in-stay bookings, automatically. You create the content. Our AI does the persuading, so your team doesn't have to.

The result: a psychologically optimized upselling flow that elevates guest experience and grows revenue.

+86%

Spark emotion with video. Your sommelier making a personal recommendation sells your wine better than any wine list. Increase your booking rate by up to 86%.

+300%

Live countdowns to events boost booking likelihood by up to 300%. Perfect for filling last-minute capacity and responding quickly to occupancy dips.

+18%

Social proof builds confidence. "Popular with couples" or "Most-booked wellness experience" removes hesitation and lifts conversion rates by 18%.

Sceptical? Good. See for yourself.

How Guests Experience Your Hotel with GuestGoodie

Welcome Message

Guests arrive with high expectations. A video message from your team exceeds them instantly. They see the manager, feel the warmth of your team, and sense the atmosphere of your hotel. Trust is built in seconds.

Happy Hour

What gets guests to the bar? Not a flyer by the elevator, but anticipation of a perfect evening. A short video showcases the live band, the cocktails, and the vibe. A countdown reminds them: "Only 2 hours to go." If they want a seat, they head there now.

Spa Offers

Vacation is about letting go, but sometimes guests need a gentle nudge. Show the serene atmosphere, the benefits of the treatments, and how many spots are still available. The desire to unwind takes hold before the guest even thinks to ask.

Dinner Preview

We eat with our eyes first. A glimpse of the evening menu sparks culinary anticipation and makes guests want to dine in. They reserve earlier, order more, and your restaurant becomes the highlight of every day.

Local Insider Tips

Guests want to make the most of their stay but often don't know where to start. Your team provides exactly that: hidden viewpoints, favorite local spots, the perfect morning walk. That is how your hotel stays with them long after checkout.

No Friction. No Hesitation.

The fewer barriers, the more guests discover your offerings. GuestGoodie opens directly in the browser, no app download, no account setup required. A QR code is all it takes. Guests enter their room number and last name, and they are in. The progressive web app appears fully in your branding. Our logo? Invisible.

  • Instant access with no technical barriers
  • Higher usage through a frictionless start
  • A consistent brand experience with no third-party logos

Inspire. Motivate. Upsell with the GoodieFeed.

Instead of overwhelming guests with walls of text, they scroll through a personalized feed at their own pace. The value of your offers is immediately clear. Sales impulses remove the uncertainty. Your guest decides faster, books more easily, and leaves more satisfied. In-stay upselling feels like it should be in a luxury hotel: charming, personal, and effortless.

  • Guests discover offers intuitively
  • Sales psychology drives hotel upselling results
  • A modern guest experience at 5-star level
Read more

Book Online. Enjoy Offline.

Guests want to shape their own stay without walking to reception every time. In their personal guest area, they have everything at a glance: bookings, appointments, and the full hotel program in an integrated calendar. They manage, reschedule, and cancel independently. Your team is relieved. Your guest gains freedom.

  • Fewer reception enquiries
  • Guests never miss an event or appointment
  • More freedom for guests, more focus for your team
Read more

No More Paper Chaos. Always Up to Date.

Local insider tips, room service, spa treatments, hotel facilities. Everything centralized, always current, directly bookable. No outdated flyer, no overlooked notice, no print error spotted too late. Your once-simple information folder becomes a powerful upselling tool.

  • All offers centralized and always current
  • More revenue through saved favourites
  • Lower printing costs, less paper waste
Read more

Set Up Once. Earn More on Every Stay.

Film Once, Activate Continuously.

A short smartphone video from your chef or an invitation to a yoga session: authenticity beats perfection every time. What you record once goes into your media library and works for you automatically from that point on. It grows with every piece of content and stays commercially effective over time.

2. Intuitive Backoffice, Not an IT Project.

Manage offers, video messages, and events on your own, no agency or technical knowledge required. What you publish today is live for your guests immediately. You retain full control over capacity and can respond to changes in an instant.

AI Handles the Persuasion.

GuestGoodie takes it from there. The AI detects when a guest needs a nudge. It pairs your offers with proven sales impulses like countdowns and social proof to guide them to a booking. No marketing team needed; GuestGoodie is your digital upselling expert, working around the clock.

Ready to Get More Out of Every Stay?

Book 30 minutes with us. We'll listen to your needs, tailor a solution, and show you the untapped revenue potential of your hotel.

Image of GuestGoodie Founder Selina

Selina Ladenstein

Founder & CEO

Image of GuestGoodie Founder Fabian

Fabian Ladenstein

Founder & CTO

Here's everything important about GuestGoodie.

What is hotel upselling and why does it matter for 4-5 star hotels?

Hotel upselling is far more than a room upgrade. It is the art of offering guests exactly the experience that makes their stay exceptional: exclusive spa treatments, dinner specials, events, or local experiences. For premium hotels, it is the most effective lever to increase revenue per available guest (RevPAG) without needing to raise occupancy. Rising fixed costs across staffing, energy, and operations make it essential to unlock the full potential of every stay. Leaving upselling to chance means losing revenue every single day. GuestGoodie automates this process with charm, so your quality remains tangible in the digital world.

What is guest activation and how is it different from a digital guest directory?

A digital guest directory informs. Guest activation activates. The difference sounds small but it is decisive. Traditional hotel guest apps and guest directories list offers and wait for guests to take action on their own. Guest activation applies targeted psychological triggers that move guests to act: videos that spark emotion, countdowns that create urgency, social proof that builds confidence. GuestGoodie is the first hotel upselling software to bring this principle to hospitality.

GuestGoodie vs. classic guest apps.

Classic hotel guest apps are closer to digital brochures. They show what the hotel has, but they do not sell it. GuestGoodie is built differently. The GoodieFeed presents offers in a personalized stream. Video messages from your team create an emotional connection. Sales impulses like scarcity and countdowns drive bookings. The difference is not just in features, it is in the guest experience your hotel delivers. We lower the barriers to purchase and use your charm to sell effectively, because that charm is exactly what convinced guests to book your hotel in the first place.

How does GuestGoodie compare to Oaky, Duvé, or Gastfreund?

Oaky and Duvé focus on upselling via email before and after the stay. GuestGoodie activates guests exactly where the money is: during the stay, when guests are on property and ready to book. Gastfreund is a digital guest directory, not a hotel upselling tool. GuestGoodie combines both: a modern guest experience that drives satisfaction and AI-powered upselling, purpose-built for 4 and 5-star hotels.

What does GuestGoodie cost?

We are currently looking for pilot customers to discover the true potential of upselling together with us. This would be completely free for the hotel with minimal effort, as many tasks are handled by the GuestGoodie founders.

How much work does my team need to put in?

The biggest effort comes at the start: record a few short videos, add your offers to the backoffice, done. What you create once goes into your media library and works for you indefinitely. Because guests book services independently through the web app, time-consuming reception enquiries fall away. GuestGoodie is not a new IT project. Our hotel upselling software handles the persuasion. Your team focuses on the guest.

Do guests need to install an app?

No. That is one of our biggest advantages. GuestGoodie is a Progressive Web App (PWA). A QR code scan is all it takes, and the app opens immediately in the smartphone browser. No app store, no forgotten passwords, no storage space used up on the guest's phone.

How quickly is GuestGoodie ready to use?

Technically: in 3 minutes. Because there is no complex installation, you can start uploading your offers right away. The system is designed to be intuitive, so you and your team need no lengthy training. Decide today. Generate additional revenue tomorrow.

As a new company: why should I trust GuestGoodie?

GuestGoodie is not another digital information tool for hospitality. It is the result of conversations with hoteliers and guests that made one thing clear: existing solutions are rarely used, lose the human touch in the digital world, and promise a great deal while delivering far less. We quickly realized that without active hotel upselling during the stay, profitability stays out of reach.

Selina brings expertise in sales psychology, marketing, and user activation. Fabian has spent years building scalable software that people actually use. Together we bring nearly 20 years of experience in building tools that deliver real value.

Our focus was clear from day one: how do you activate guests? GuestGoodie is our answer.